Расчет окупаемости рекламы

Calculator of advertising payback

With this calculator you can calculate key marketing indicators yourself and evaluate the effectiveness of the advertising campaign in a few clicks. The calculation will show the buyer’s cost, profit, advertising budget and whether it will be profitable.

Calculator of advertising payback

Calculator of advertising payback

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1 Calculation 2 Rates

Traffic

Indicator of advertising efficiency. The higher % CTR, the more effectively configured advertising campaign.

Screenings *Number of advertisement runs
Click price *Average clique cost
Clicks *Number of clicks on advertisement
CTRRatio of impressions to clicks to assess the effectiveness of advertising
% 0,00

Applications

An indicator of the efficiency of the offer. If the indicators do not suit - work on the attractiveness of the offer and the quality of traffic.

Applications *Number of calls or applications
Conversion to circulationRatio of clicks to the number of calls or requests made from the site
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Orders

Sales Performance Indicator. Advertising attracts traffic, the offer converts to applications, and the manager processes applications.

Orders *Number of orders
Conversion to orderRatio of orders to applications
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Finance

Your profit

Average check *Ratio of total purchases per number of purchases for the same period
Cost *Costs of production, purchase and sale of the product without regard to advertising
ProfitProfit minus investment in production minus marketing costs
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Application price
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Order price
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Complete 50%
1 Calculation 2 Rates

Financial indicators

ROMI (Return on Marketing Investment) is the return on marketing investment ratio. This metric shows the return on marketing costs: advertising, website, SEO-promotion, email lists, blog and so on. ROMI only takes into account marketing costs, and does not include the costs of product production, employee salaries, and premises rent.

ROMI, %:

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Profit:

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Income:

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Marketing budget:

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Marketing indicators

Number of clients:

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Cost per visitor:

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Cost per circulation:

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Cost per buyer:

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Daily advertising budget

Daily budget:

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Number of clicks:

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Number of applications:

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Number of orders:

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The daily advertising budget needs to be increased!

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Creation and development of websites in the Czech Republic

We develop and promote web-sites in the Czech Republic, the EU and CIS countries at an effective level. We have all the experts for this work: from copywriter and programmer to marketer.

We demonstrate the end result of work in practice. In 95% of cases our clients start receiving orders on the day of the project launching, provided that contextual advertising also starts. The other 5% get orders even before the launching. With the subsequent promotion the site begins to take the leading positions in its niche on the required requests.

POKLADNIČKA s.r.o.
Адрес
Praha - Háje, Kosmická 745/17
PSČ: 149 00
IČ: 27531121
Телефон

Contacts

POKLADNIČKA s.r.o.
Address
Praha - Háje, Kosmická 745/17
PSČ: 149 00
IČ: 27531121

Work schedule

Contact us, we are in contact
POKLADNIČKA s.r.o. The digital agency "Pokladnička" has been operating on the Internet services market since 2008 in the city of Prague. Our agency is a professional team of specialists. We are ready to develop and implement projects of any level. https://goo.gl/maps/fk4EpUgfkut3VPbZA
Háje, Kosmická 745/17 149 00 Prague Czech Republic
50.0314512 14.5284823
(+420) 608 661 301 info@pokladnicka.cz 15000 - 70000 Kč images/web-logo-pokladnicka.png
Monday
28.09
10:00 - 20:00
Tuesday
29.09
10:00 - 20:00
Wednesday
30.09
10:00 - 20:00
Thursday
01.10
10:00 - 20:00
Friday
02.10
10:00 - 20:00
Saturday
03.10
10:00 - 18:00
Sunday
04.10
Closed